How would someone find your website if they needed
your products or services? They would most likely
use a search engine such as Yahoo. Over 90% of websites
are found in this manner. The importance of placing
high in the results page is obvious. Everyone would
like to be ranked number 1 on that page because it
means maximum traffic to your business. The process
of taking the steps required to rank high in the
major search engines is 'search engine optimisation'
and is part of the internet marketing process.
Search engine optimisation (SEO) techniques ensure
your website is placed on the first page of major
search engines such as Google, Yahoo and MSN amongst
others. Potential clients or customers rarely search
beyond the first page of results so it is crucial
that your site is listed here for the relevant key
words or phrases for your business.
SEO consists of a number of areas such as:
- Well written content
- Carefully designed Meta tags and HTML
- Appropriate web site linking from other sites
- Submission to search engines and selected directories
The following SEO packages are designed to improve
traffic to your website. They include detailed reports,
submission to search engines, submissions to directories
relevant to your business needs and web page optimisation
to improve your website's rank in search engines.